Search Engine Optimization - Our proven track record

If you want your website to be found when your customers search for you online…

“Here’s How to Get Targeted Search Engine Optimization Traffic and Dominate Your Market”

Let’s get right to the point… if you’re reading this page one, or more of the following apply to you:

You want to find your website when you look in the search engines but it’s just not showing up

You can get your website to rank for a couple of days then it just falls back to page 100 again

You’ve read all the SEO training and think you’re doing everything right but nothing seems to be working

And it’s frustrating, right?

I mean how can you possibly run a successful online business if nobody can find your website online? It’s a bit like having a bicycle without wheels – if the wheels are missing, it doesn’t matter how cool your bicycle looks it’s just not going to go anywhere! And a website without quality, targeted traffic isn’t going to go anywhere either!

Here’s what you need to know…

Search engines like Google consider many factors when they decide where you show up when people search for your keywords online, but a main factor in good search rankings is quality, relevant backlinks.

Fact: Getting a lot of QUALITY sites pointing to your website
is a sure way to get and KEEP great search engine ranking.

The Problem is…

How do you get these quality backlinks?

If you are the average business owner (or web entrepreneur) you’re probably already wearing too many different hats. And as much as you want to do a big, organized traffic-getting backlink campaign that will drive thousands of fresh eyeballs to your website, you normally don’t get around to doing anything about it.

Right?

You’re just too busy doing other things.

Our SEO Services
This is 100% Done For You SEO by one of Australia’s Most Respected SEO and Website Design Company’s, So YOU Can Focus on Building Your Business While We Focus on Bringing You a Constant Stream of New Customers from the Search Engines!

So your website just sits there, with nobody visiting it. Or very few people visiting.

And a website without visitors is like a bicycle
without wheels – it’s just not going anywhere!

Maybe you’ve tried to learn a little SEO to help your website rank well…

You probably got poor results, right? Or maybe you got lucky and had decent results, but the days of getting a decent ranking and not doing any work to KEEP that ranking is no longer possible. You have to be diligent at GETTING and KEEPING your ranking to win in the search engines – and most people don’t have the time for that.

Getting your website to rank for a couple of days is the easy part.

It’s the getting and KEEPING your website ranking that will set your online business apart as a success – and when all the other folks are just playing along with the “Google shuffle” and constantly struggling to get customers, you’ll comfortably be sitting at the top of the ranking anytime your customers search for you!

If you want to Get and KEEP Your Website Ranking, This is For You!

Introducing…

If you’ve had enough of your website just sitting there, getting no traffic, making no sales – this is for you.

Once we turn on our SEO Services for your website, here’s what happens…

• You tell us your website and keywords, and we take over from there.
  This won’t work as well if you have a poor website or if you target the wrong keywords, so we will check everything out before we begin. This helps assure you get the very best results! (You may need to tweak your website a little.)
• You start getting quality contextual anchor text backlinks to your website. 
  Every experienced SEO marketer will agree that the best kind of backlinks to your sites are one-way links inside a body of text (like an article) from relevant authority websites… Google LOVES these links, and they do wonders for your search rankings!
• You start getting higher rankings and more traffic to your website.
  Your ranking in the search engines will grow week-by-week, month-by-month. And not just in Google, but in Yahoo and Bing as well. The more backlinks you get, the better your web presence will be EVERYWHERE people search online.
• You get a monthly report showing the results.
  In fact you’ll get a private login where you can check your results at any time. The report will show how your website rankings are improving over time and also tell us when and where we need to make adjustments – allowing us to dominate your competitors even for competitive keywords!
• You start making more sales.
  Now, we can’t make any promises about how much $ you will make since it’s just our job to get you traffic – converting the visitor from a browser to a buyer is up to you once they get to the website.
• The backlinks to your website are permanent.
  We can’t see why you would ever cancel your service, but even if you do the links that we get for you are permanent. They will keep driving quality traffic to your website even if you do a silly thing like cancel later. Unlike other services who rank you from within their own blog network and turn off your links if you quit the service, the links we will get for you will remain alive and well forever!

It’s actually VERY simple when you think about it: You need traffic, and you want GOOD, HIGH QUALITY TRAFFIC.

You don’t want to spend countless hours building traffic and that is where SEO Services can help your business!

You get “DONE FOR YOU” backlinking and traffic generation that gets REAL RESULTS.

In fact, you could see a huge jump up in ranking
often within the first month or less!
Instantly blowing past your competitors so fast
they don’t have a chance to know what hit them!

Imagine the difference our SEO Services would make for YOUR business… For your LIFE?

While some businesses are closing their doors, consumers are still buying! But they are shopping from home more and more.

What if you could have those people looking at your business ready to open their wallets for your offer?

How would you like to be one of the businesses that is thriving and flourishing?

• Can you imagine your business ranking ahead of your competition?
• What if your business could make MORE money?
• How would YOU like MORE money?

With the Internet everywhere now, people research and buy the products and services they need online. Your website is open 24 hours a day, convenient for any time they want to shop, even if you are asleep.

If your website is not on the front page of the Search Engine Results Pages, you could be out of luck.

That is why, for your business, our SEO Services brings you a higher Return On your Investment than comparable marketing forms. With our professional services and state of the art tools, we strive to push your site up the search engine results.

And unlike Pay Per Click (PPC) where costs and results are unpredictable, a properly optimized site should remain in the rankings. Thus it creates a long term positioning that will consistently bring in targeted traffic that is actively searching for your products and services.

So you’re probably wondering…

What Exactly Will The Website Design Company’s SEO Services do for My Website?

And that’s a great question. First let’s look at what is included, keeping in mind the first month is mainly about research and discovery to strategize the plan, and month 2 and beyond is when the real SEO starts to kick in. That in mind, here’s a basic overview of some of the services that are included in your SEO Services package:

But keep in mind the first month is all about getting your site optimized and ready for search engine rankings. We can’t rank a site that isn’t ready, so you will need to have your webmaster work with us to get it ready. Since the first month is mainly set up, you might not see much in results for the first month. But anybody who knows anything at all about SEO knows that, because…

SEO is a Process, Not Push-Button Magic

Any expert will agree there is a lot of work that goes into getting your website optimized for the search engines and growing your presence in the wide variety of ways our SEO Services team does.

This is why we need you to understand that SEO is a process, not push-button magic (if you think it’s instant, that’s probably why you’re seeing crappy results.)
SEO builds YOUR presence and rankings in an ongoing process!

The truth of the matter is you want the highest quality, most effective links for rankings in the search engines, and we work hard to bring that for you and your business.

In the months that follow, we will continue to add links to your website. Your website gets submitted to many Social Media websites. With the Advanced SEO services we will even create videos for your business and press releases. Your website will slowly start appearing “everywhere” and people will notice. Your traffic will start flowing not just from search engines, but from a variety of other places as well.

Email Marketing Behavorial

Behavioral email marketing: 4 examples and the tools you need to change your business forever

by Chris Hexton 

There has been a massive resurgence in behavioral email as email marketers realize customers are increasingly savvy and no longer happy with the 'same old' style of daily, weekly or monthly newsletters.
What does this mean for you? And what does your email marketing software need to be able to send these event driven emails?

What is behavioral email marketing exactly?

Rather than maintaining simple 'lists' of customers, behavioral email marketing software allows you to build up an individual profile for each of your subscribers.

Behavioral email marketing campaigns are based on the actions that your customers do (or do not take) when interacting with your business. This allows you to send emails that truly matter to each individual recipient

As an email marketer, the information you should use when creating a behavioral campaign is everything from basic customer attributes (age, location, last time on your site) to their most recent actions on your website (signed in, viewed product X, used feature Y, completed checkout).

Statistics show that contextual emails (such as transactional and trigger-based campaigns) have an average open rate of around 50%, whilst newsletters have an average open rate of around 22%.

A more recent study analyzed over 8,000 email campaigns and found that, on average, trigger-based campaigns had a click through rate that was X% higher than newsletter campaigns. Even more interesting, this study showed that triggered campaigns with personalized, dynamic content outperformed newsletters by 300%.

4 Market-leading examples of behavioral email marketing in the wild

The following four behavioral email campaign examples will give you a good idea of what is possible and what is effective with triggered email campaigns.

The world's largest businesses understand the value of behavioral email. The space is still in it's infancy when it comes to technical tools but these campaigns set the bar you should be aiming to eclipse.

These campaigns should give you a solid idea of how behavioral emails can be used and the extreme effectivness they can represent.

Compared with an email out of the blue these emails possess three characteristics that make them effective. They are: action-based, personalised and dynamic.

These three traits are possible because the emails are triggered based on behavior.

Amazon: The perfect personal offer disguised as a competition

Amazon has been a pioneer in the email space for nearly two decades and behavior is at the core of everything they do. The example below was triggered automatically when a customer was browsing for digital cameras on Amazon.com. The psychology and targeting behind this email are superb:

Not only do they employ an offer disguised as a competition, but target the competition based on behavior.

Kissmetrics: Activate your new customers with helpful instructions

Online analytics company KISSmetrics is one of the best Software as a Service (SaaS) marketers there is. The following is an example of a behavioral campaign they send when customers have signed up but not yet installed the KISSmetrics tracking code on their website:

Rather than send something generic or, worse, nothing at all, KISSmetrics use their customers behavior to send a truly useful email.

Zynga: Increase on-site and in-app interactions in B2C context

Zynga were one of the fastest growing companies ever. Attracting hundreds of millions of casual gamers in a few short years, email has consistently been a powerhouse for engagement with their games.

The example below shows how you can use behavioral email to provide opportunities to effectively re-engage customers that have decreased their on-site or in-app interactions, particularly in a B2C context:

OKcupid: Savvy behavioral email marketing

The final behavioral email marketing example comes from the dating website OkCupid. Famous for their data analysis, OkCupid don't make any decisions without testing them first. They are extremely savvy when it comes to behavioral emails.

The first example below is triggered by OkCupid when one user 'likes' another. The second is sent regularly based on the specific search conditions set by each individual user.

Both of these campaigns put the power of behavior to effective use. By harnessing customers' actions and specific request attributes, they nail it.

The ingredients your tools need for success

To create campaigns like these yourself you need behavioral email marketing software that does two main things:

1. Tracks on-site customer actions: You need to be able to track everything your customers does in real-time. The more information you track the richer your profiles will be and the more rapidly you can create and test new campaigns to target segments of your database.
2. Create automated campaigns and newsletters from the same interface: without hard coding on your website or in your application. You want a tool that will help you do the heavy lifting when it comes to design segments and filters.

Many great email providers have had basic marketing automation tools for a few years now. One consideration you need to make is whether you should choose a 'list-based' system (where you add customers to individual lists based on what they've done or where they subscriber) or the newer breed of email providers that have a central database built around customer profiles. These providers don't use the concept of lists and, instead, track each individual customers' actions and attributes.

One other benefit when it comes to these new tools is the ability to track conversions quickly yet rigorously. As these systems are event-based, tracking conversions usually just defines setting up a conversion event per campaign and the system will do the rest.

On top of the two core factors mentioned above, functionality you should look for in order to create emails like the big boys above include:

• HTML templating and a templating framework so marketers and designers can create templates without developer time being required.
• The ability to conduct A/B tests on your campaigns for rapid prototyping and improvement.
• External data integration so that you can truly customize campaigns by tracking meta data with customer actions (i.e. which product did a customer look at) or pulling data from your own API and resources (i.e. fetching data from your servers as part of a send – particularly useful for recommendations and keeping your on-site experiments and your emails linked).
• Conversion tracking down to the level of who did what. This adds a new dimension to the success of your campaigns.

5 Highly Effective Email Marketing Examples

Email Marketing

Creating an effective email marketing newsletter for your small business requires a heck of a lot more than just having the right content. 

From your subject line to your layout, your ability to engage your audience and generate more leads will have just as much to do with how your email marketing newsletter looks as what you actually have to say. 

Formatting matters 

You can have the greatest content in the world, but if it’s impossible to quickly and easily scan there’s a pretty good chance nobody's ever going to read your email marketing content.

Attention spans are only getting shorter

That means trying to cover everything in one continuous block of text just isn’t going to cut it. If you’re going to pull your readers in, you need chunk your content around a few particular topics and give them the option to read more by including a targeted call to action around each article or story. 

Let's take a closer look at 5 email marketing newsletter examples from us that are really doing it right.

1. www.waveevo.co.th is packed with tips to help you promote your business

We create beautiful high-quality email marketing newsletter including:

• Tips on creating a vision board to help you put your plans into action.
• Curated TED talks to help you save time and make the most of your work day.
• Special promotions and discounts.

What I Love Most: Clearly defined call to action (ex. Evaluate your business idea) to encourage readers to go deeper

2. Wave Evolution delivers actionable advice for all things email marketing

When it comes to the world of email marketing, you don’t have to look much further than us. Our newsletter contains a solid mix of marketing advice for small businesses that's really easy to read and wrap your head around including:

• How to create a social media post schedule—one of the most common questions I get from businesses when it comes to social media
• Answers to frequently asked questions about email marketing and social media.
• Tips to help increase your visibility in the Facebook news feed.
• Tools you can use to improve your social media productivity.

What I Love Most: “What’s Hot” highlight above the fold that draws attention to a helpful resource

3. Phipps shares educational content and showcases upcoming events

Phipps Conservatory & Botanical Gardens’ ecoINSIDER is green in more ways than one. Each month they share gardening tips, information on upcoming events, and other helpful information related to sustainability:

• A nice mix of content targeting members, donors, and gardeners. A great example for businesses juggling messaging to multiple audiences.
• Highlights of speakers, new exhibits, and special events.
• Links to a range of topic-specific blogs.

What I Love Most: Warm welcome under the header that provides an overview of their newsletter content

4. PhotoShelter shares a mashup of helpful guides, how-to tips, and social media

When you’re in the photography business, you have no choice but to include images in an email newsletter. The folks at PhotoShelter share a nice mix of helpful how-to’s and downloads designed specifically for their unique audience. In this edition of their newsletter, they include:

• A preview of their latest guides designed to help photographers grow their business. A great way to showcase resources and provide value-added content to current and prospective customers.
• Helpful tips on how to get the most out of photo shoots.
• A callout to raise awareness of upcoming workshops.

What I Love Most: Free download offer for their latest guide which gives them another way to engage with prospective customers

5. Customer.io explores the psychology of marketing and the art of great copywriting

We are in the business of helping people write highly effective business emails. Unlike some of the other examples we’ve looked at, Customer.io doesn’t rely on flashy graphics or email templates. Instead, their minimalist approach is a refreshing throwback to the early days of email marketing. 

• Unlike most B2B newsletters, Customer.io typically focuses each newsletter on one particular topic.
• Advice on how to get your customers to love you, how to get clicks on your newsletter, how to craft a perfect subject line, etc.
• For those pressed for time, each newsletter is easily digestible. No need for a foot stool and a pot of coffee. 

What I Love Most: Conversational tone which helps to pull readers in

​One parting thought... 

As you create your next newsletter, don’t forget about visual content and aesthetics. The right images can make content jump off the screen. They create a perfect one-two punch, helping to drive your message home in a way that otherwise wouldn’t have been possible. They help to establish a vibe and personality for your email newsletter content—something that will help you stand out from your competitors.